Angela Yiu and Stella Cheng spent weeks meeting with fashion stylists and photographers before deciding on the miniskirts and high heels to wear in their promotion campaign. They're not models peddling perfume or sports cars. They're English tutors who earn good money helping secondary school students pass Hong Kong's grueling exams to get into college.
Sex appeal has become a hot selling point, just as important as teaching ability and knowledge, in Hong Kong's hypercompetitive world of “cram schools”.
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